The BLUNT Method: The Most Effective But Misunderstood Growth Strategy In The World

If you haven't already read about what The BLUNT Method is, why it is so effective at creating breakthrough growth for any business (regardless of what type of business it is, what it sells, whether it is funded or bootstrapped or what its ultimate growth goals are), then click here to read a full breakdown.

If you're not getting as many paying customers as you'd like (or need) and you'd like to implement The BLUNT Method to get you the breakthrough growth that you are looking for then The BLUNT Method Guide is designed to give you all the steps and tools that you need to take action and implement The BLUNT Method in your business.

But, if you've never created a BLUNT belief before, it's often difficult to avoid making mistakes - even when the entire process has been laid out for you. This can be seen in some of the client case studies that I have shared on the website - mistakes are made in and key characteristics of a BLUNT belief are either forgotten or not correctly in place.

An experienced third party can provide the necessary help and guidance to ensure that these mistakes aren’t made. And, even if you are confident that you are doing it correctly, the issue is often that you’re too close to your own work to see it correctly - to use an example in a different domain, it’s why even experienced and successful authors use editors to help them make sure their work makes sense and isn’t full of errors.

That’s why as part of The BLUNT Method Guide, there is ongoing support and help from me to aid you and provide feedback during the creation of your BLUNT belief.

This is the most important part of The BLUNT Method Guide, as one user Chi-chi says:

Chris himself is extremely knowledgable, helpful and professional. He always provided insights that invited action because one could see the value it added even when work was required on my end. Heartily recommend.

Who am I?

My name is Chris Monk, I’ve spent nearly two decades (and counting) marketing and selling products, services and software, both on and offline, in multiple countries around the world.

I have worked with businesses of all sizes - from startups to companies like Microsoft, Google, SAP, Oracle, Groupon and others, and have also created, marketed and ran multi-million dollar industry conferences in many different industries and countries around the world.

I’m also an accomplished writer, having written for numerous publications including The Times, one of the United Kingdom’s most well known newspapers.

These days I help businesses of all shapes and sizes implement The BLUNT Method - the most effective strategy for businesses looking to find breakthrough growth.

The BLUNT Method Guide

In this guide we'll go through the exact step-by-step process for creating the right BLUNT belief for your business.

You'll also be given all the workbooks and templates that you need to do this which contain examples that you can use to help you find and create the right BLUNT belief for your business.

Plus, more importantly and as already mentioned, you’ll get access to my support and help in creating the right BLUNT belief for your business (the amount of support and detail you receive depends on the package you pick up). 

Creating Your BLUNT Belief

Here are just some of the things you'll learn:

• The two things that you need to understand in order to create the right BLUNT belief for your business and how, if you get these wrong, you'll waste months or maybe even years selling a BLUNT belief that will not help you grow, but instead will stop your businesses from growing altogether.
• Why research is the key to uncovering the right BLUNT belief and exactly how to do it: who to speak to, for how long, exactly what to say and how to use the information to create the right belief for your business.
• What to do if you don't have a unique product. You'll see how a specific part of your potential customers' brains called the Reticular Activating System (RAS) is so crucial to creating a BLUNT belief that leads back to your product (Leading) when you have nothing that makes it unique. And (more importantly) how to harness it to do just that.
• Exactly how to create a BLUNT belief if you have no product at all by using the same approach as CrossFit and The Bullet Journal.
• Why, at its core, a BLUNT belief contradicts what your target audience believes is the best way to achieve its most desirable outcome. You'll see how your target audience has many different existing beliefs about how to achieve their desirable outcome and you'll learn how to choose the right existing belief to contradict with your BLUNT belief (choose the wrong belief to contradict and your BLUNT belief will create zero growth for your business).
• The five best places to look to find a belief that is Brand New and the one exception where your belief doesn't need to be completely brand-new in order to create an effective BLUNT belief.
• How to use the power of indirectness to ensure that the Brand New belief that you have found both leads back to your product (Leading) and yet simultaneously doesn't require your product to implement (No Product Required).
• The three ways to prove that your target audience's existing belief is wrong in a way that they will actually accept and set the path for them to adopt your BLUNT belief instead (get this wrong and no amount of arguing will convince them to adopt your new belief).
• Why external change is the most powerful tool to creating an element of unfamiliarity with your BLUNT belief (& thus fulfilling the characteristic of Unfamiliar), why this is so important and what to do if there is no external change that you can use (hint: use the same approach as CrossFit).
• The two methods that you can use to prove that your BLUNT belief is true and why this is so important to do.
• The importance of choosing a name for your BLUNT belief and how to choose the right one for yours.
• Why you need to secure the dot com domain name for your BLUNT belief and the two options you have for using it.
• And more...

Workbook And Templates With Examples

The goal of The BLUNT Method Guide is not just for you to learn how to create a BLUNT belief for your business, but for you to actually implement this strategy.

As such, you'll also be given access to all the workbooks and templates and tools that you need to create your BLUNT belief:

• Audience Research Workbook
• Product Uniqueness Workbook
• BLUNT Belief Creation Workbook
• Call Log
• Outcome & Belief Extraction Log
• Research Script
• Outreach Script

These come with examples to help you create your own BLUNT belief.

Support

Depending on the option you choose (see below), you'll get a differing level of personalized support and help during the process of your BLUNT belief creation.

Two Options To Buy

Note: Your purchase helps fund skin cancer research worldwide

20% of the proceeds from purchases go to skin cancer research around the world.

Option One - Do-It-Yourself With Audit & Email Support (€299)

This option is perfect for bootstrapped startups and indiehackers who want to do it themselves but want to be sure that they have the right BLUNT belief before starting to market it.

With this package you'll use The BLUNT Method Guide, Workbooks and Templates to create the right BLUNT belief for your business yourself.

Once you have created as good a BLUNT belief as you can, you'll send it in for an audit. Here Chris will act like an editor, thoroughly audit your belief and giving you all the things you need to do to fix any problems he sees and turn it into the best belief possible for your business.

This ensures that you don't waste time, energy and money marketing a BLUNT belief that isn't right for your business and therefore won't create breakthrough growth for you.

On top of the audit, you'll also get access to email support. If you get stuck or are struggling to implement anything that you've learnt in the guide you'll have access to email support from Chris that will answer any questions that you have and help you overcome roadblocks.

Option Two - Do-It-Yourself With Email Support (€99)

This option is perfect for bootstrapped startups and indiehackers with limited budget.

With this package you'll use The BLUNT Method Guide, Workbooks and Templates to create the right BLUNT belief for your business yourself.

Once you have created the right BLUNT belief for your business you'll be given lifetime access to the ongoing marketing modules that will give you everything you need to effectively market your BLUNT belief to your target audience and create breakthrough growth and continue to grow beyond that point.

You'll also get access to email support. If you get stuck or are struggling to implement anything that you've learnt in the guide you'll have access to email support from Chris that will answer any questions that you have and help you overcome roadblocks.